To prove the station’s omnipresence, we handed out incognito glasses that would make you look unrecognisable. The message on the glasses read: “Protect your privacy, Studio Brussel will be All Areas”. You could get your pair of glasses at the Studio Brussel festival stand and have your picture taken and put on the site. In no time the incognito glasses became the most wanted gadget at Belgian music festivals.

30,000 incognito glasses were handed out. 113,415 photos were uploaded. The Stu Bru site had 322,000 unique visitors in July (+45% compared to July 2006). The highest peak was 32,400 visitors per day during Werchter: 65% higher than last year’s peak.