Creative Animals is the title for the communication campaign of the CCCB (Barcelona Contemporary Culture Centre), a multidisciplinary cultural institution of worldwide renown. The campaign invites us to dare think in a different way and, at the same time, is a chant to the curiosity and creativity that burns inside each and everyone of us.

In it we see several animals speaking a language different from their own. In this instance it shows us a bird that does not cheeps but moos. Those images are a metaphor of man: an animal, indeed, but a creative one. Because creativity is the driving force behind culture.