Hakuhodo is an advertising agency which serves as the bridge between consumers and corporate life. "Movement" was the main concept, with objective for students to understand the goal of this webpage in a "fun" way. Since the main objective was recruitment, words seemed to be the main content of the webpage, but we tried to create as much fun as possible. The opening moving arrow, and the alluring attraction toward the arrow with each command directs "movement". In "Freshman's Day" section, pictogram of new entrants were made with informative texts to create more action and "movement" in the page contents.