Cannes Lions
HAKUHODO, Tokyo / HAKUHODO / 2013
Overview
Entries
Credits
Description
An avant-garde ocular exercise program, the Eye Exercise for Concentration video, was developed to show before classes. This consists of patterns of color and movement that improve the human mind's ability to concentrate. The video helps to bring the audience's mind to reach a zen-like state of mind.
The video used colors and movement that was designed to raise people’s concentration. It may seem like the animation is done in CG. However, the animation is fully hand-drawn. Drawing orderly movement by hand creates unpredictability. It gives a mesmerizing effect and helps to capture one’s attention.
Execution
The video used colors and movement that was designed to raise people’s concentration. It may seem like the animation is done in CG. However, the animation is fully hand-drawn. Drawing orderly movement by hand creates unpredictability. It gives mesmerizing effect and helps capturing one’s attention.
Outcome
Participants' concentration and intellectual curiosity were boosted dramatically. The featured speakers remarked on how impressed they were with the audience's concentration. There were no more ringing cell phones or other disruptions during lectures.
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