Cannes Lions
207 QUIKSILVER
LODUCCA MPM, Sao Paulo / PEUGEOT / 2010
Awards:
1 Bronze Cannes Lions
1 Shortlisted Cannes Lions
Overview
Entries
Credits
Overview
Execution
We printed the Peugeot 207 Quiksilver ad on surf wax, and inserted it only once in the largest surf magazine in the country.
Outcome
The action helped Peugeot strengthen its brand in Brazil. One hundred percent of the Peugeot 207 Quiksilver series cars were sold. Peugeot had to double production of the series to meet the demand.
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