Cannes Lions
HAKUHODO INC., Tokyo / NTT / 2018
Overview
Entries
Credits
Description
24/7 NEWSCASTER
The First Fully Controllable Newscaster With CGI Lip-Sync Tech
Execution
We recruited Naomi Watanabe, a major influencer on social media. To produce real-time videos with this busy star, we extracted her voice traits, facial expressions, and 3D scanning data and used the latest lip sync tech to create the CGI newscaster.
No matter what the headlines say, she can read them naturally. We produced videos within 48 hours without any actual filming.
Outcome
In seven weeks, we made 26 videos and 156 banners. 240 million people saw our news, and video completion rate was 342% over the average. By delivering the latest magazine articles as news bulletins, we successfully boosted the information value of magazines.
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