Cannes Lions
HAKUHODO DY MEDIA PARTNERS, Tokyo / NTT / 2014
Overview
Entries
Credits
Execution
- In Dec. 2013, 30 obstetricians, in partnership with the leading mobile service provider NTT DOCOMO, launched a new service.
- "Daily Letter for New Moms" that delivers daily newsletters from obstetricians to expecting mothers.
- Sends necessary medical information and advice daily, from obstetricians to each expecting mother during the 280 days of pregnancy.
-Expecting mothers can contact the obstetrician directly via the app.
-New direct communication tool between new moms and doctors.
Outcome
- Became the No.1 app surpassing its competitors in the industry.
- 90% monthly user activity (expecting mothers) a show of overwhelming support.
- 93.6% of expecting mothers said they had a better understanding about pregnancy.
- A new option that eases the fear of expecting mothers that provides care for them outside of the check-ups at hospitals.
- Improved the quality of the check-ups, resulting in 51.6% jump in patient satisfaction.
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