For the first time ever, BMW launched a new 3 Series Sedan with 3 distinct model lines: Sport, Luxury and Modern. The positioning for the launch campaign was 'Impossibly Better', and we were challenged with creating a microsite that lived up to this ,as well as showcased each model line’s unique features.

By giving visitors the ability to move seamlessly between 3 paths, we created a unique parallax site that scrolls in North, South, East and West directions.

While most sites in the luxury automotive segment feature simple imagery, dense copy and little user interaction, thenext3.ca stands out in terms of visuals and navigation - looking and feeling as innovative as the new 3 Series itself.

Although thenext3.ca has only been live for a short time, people are already spending an average of 4:24 on the site – including the French and Chinese versions.