Now Nothing Escapes Your Eyes was a series of print posters for the BMW Rear View Camera that each depicts a unique character looking for something that’s important to him/her.

Whether it’s a hungry Parisian looking for a sushi buffet or a hard-eyed police officer hunting down a thief in Salvador, Brazil, the character “held” the image they were looking for in their eye while the viewer was invited to find the same image in the poster.

This turned an otherwise straightforward message into a fun interactive puzzle game.

Each poster was illustrated by a different artist so that their unique drawing styles would demonstrate the colourful personalities of both the character and the city in the poster.

There was a lot of thought behind the visual composition of the incredible level of detail in each illustration.

The charmingly quirky hand drawn illustrations in the Now Nothing Escapes Your Eyes series of posters stand out irresistibly from other automobile communications.

The intricate detail captures the eye and draws attention, placing the viewer in the perspective of the character as they hunt together for a candy shop in London and an elusive parking spot in New York.

Quite simply, the Now Nothing Escapes Your Eyes poster series are visually irresistible. It is impossible for the viewer’s eye to escape without being amused, entertained, and informed about the qualities of the BMW Rear View Camera.