Cannes Lions
BLITZ DIRECT, DATA & PROMOTION, Toronto / WORLD VISION CANADA / 2007
Overview
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Credits
Outcome
The actual Famine event does not occur until April; however, client and school response has been overwhelmingly positive – with numerous requests for extra materials. Over 4,000 groups have signed up by mid February. That means 81% of the target has already been reached – 5% above the same time period last year. This success is outstanding, considering last year’s campaign set an event participation record.
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