Cannes Lions

30TH ANNIVERSARY

TRATTORIA, Sao Paulo / FIAT GROUP / 2006

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Instead of celebrating its 30 years in Brazil by recalling the past, Fiat decided to look foward and think about the future. And to talk about this subject Fiat invited the future itself: children. In spontaneous statements, they revealed their dreams, concerns and expectations for next 30 years.

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