Spikes Asia

3D Selfie Project

DENTSU INC., Tokyo / NTT / 2018

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Case Film
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Overview

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Credits

OVERVIEW

Background

For visually impaired people, even though they cannot see the picture, a photo is actually an important communication tool. By showing a photo to a sighted person and listening to what that person says, the visually impaired person can receive valuable clues that help them understand the outside world. However, the photos used by visually impaired people in this manner had mainly been records of everyday things such as what they ate and where they went. Until now, visually impaired people had not used photos of themselves or their family members. Because of this, visually impaired people have long been unable to recognize their own face and appearance or the face and appearance of family members.

Execution

Workshop: January 14 and 20, 2018

We publicly recruited 19 pairs of visually impaired people and their families and carried out a selfie workshop. We used 3D print outs of photos that participants took of themselves so they could “feel” their selfies.

Advance Notice PR Movie: February 14, 2018 ~

We planned an exhibition of selfies taken by visually impaired people. We summarized the workshop in an advance notice movie, “# I Tried Taking 3D Self-portraits Even Though I Could Not See Exhibition,” published on the web.

Exhibition: March 3 - 4, 2018

We developed selfies taken by visually impaired people in a special 3D format that they could enjoy touching with sighted people at our “#Taking 3D selfies without seeing” exhibition. Not only the visually impaired, but also many sighted people visited.

Project Movie: March 29, 2018 ~

Published a project-culminating movie on the web.

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