Cannes Lions

3G MOBILE PHONE SERVICE

TEMPO OMD , Lisbon / VODAFONE / 2006

Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Execution

Demonstration took place during the Herman Sic talk show,ranked second in its time slot. During these weeks,the presenter simulated endless 3G calls to a character interpreted by him.It was considered the most hilarious moment of the programme.Credibility service rose due to Herman’s sense of humour.Close-ups of the phone while in conversation, played a large role in this.Herman was able to show that it was simple and also fun to use,coinciding perfectly with 3G service.

Outcome

TOP+ media sponsorship solo got 77% total coverage with 13.6 OTS. TOP+ weekly competition contest got an average 200 participants per week. The monthly competition got 1000 votes per month. MTV on-line competition got an average result of 200 answers.

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