Cannes Lions
TEMPO OMD , Lisbon / VODAFONE / 2006
Overview
Entries
Credits
Execution
Demonstration took place during the Herman Sic talk show,ranked second in its time slot. During these weeks,the presenter simulated endless 3G calls to a character interpreted by him.It was considered the most hilarious moment of the programme.Credibility service rose due to Herman’s sense of humour.Close-ups of the phone while in conversation, played a large role in this.Herman was able to show that it was simple and also fun to use,coinciding perfectly with 3G service.
Outcome
TOP+ media sponsorship solo got 77% total coverage with 13.6 OTS. TOP+ weekly competition contest got an average 200 participants per week. The monthly competition got 1000 votes per month. MTV on-line competition got an average result of 200 answers.
Similar Campaigns
12 items