4IR is a reference to the impending 4th industrial revolution. Something that business leaders are discussing now in order to prepare for the disruption that will follow.

We start on a lightbulb in the late 1800s as we discuss how dramatically business was affected by what now seems like a simple piece of technology. We're then transported to a fictitious interpretation of where that era of business is juxtaposed with the near future with augmented reality and holographic imagery. When then move to a short series of modern clips showcasing the sort of ways we can and have helped businesses along the way. We come back to the past to see our hero interacting with the modern tech. We finally close on a present day shot of the same person as he removes his AR goggles.