The brief was to design a “Loubani” brand image to remind the cardholder of the devoted Lebanese national heritage message.

The "Loubnani" MasterCard Credit Card from Bank Audi is specially designed to represent the Lebanese national and to fit his/her unique lifestyle. It is a combination between the ancient past in terms of design and the modern present in terms of content. The Loubnani Credit Card Box contains a membership kit and one of five designs of the Loubnani MasterCard Credit Card.

The agency developed five different “Loubnani” MasterCard Credit Cards designed to combine notions of Lebanese heritage mixed with its modern-day culture. Images of heritage sites in Lebanon such as Beirut, Baalbeck, and Jeita are used as main graphical elements. The “Loubnani” cards were produced with a cedar-scented material which gives its holder the opportunity to remember the scent of the country’s Cedar Tree as a national symbol every time they uses the card. An Arabic calligraphic logo on the front of the card reads ´Loubnani´, translating to ´My Lebanon´, provoking the heritage of the country to all Bank Audi clients.

The “Loubnani” cards were launched in August 2010 and are expected to become the favorite credit card of the Lebanese because they take root in their pride in the Lebanese culture and heritage, as well as in the Lebanese people’s love for their country. In the first 2 months of their release 6,000 Loubnani cards were sold by Bank Audi, contributing to the company achieving a 43% market share of all credit cards sold in Lebanon and helping to limit the “dollarization” effect on the Lebanese economy.