Cannes Lions

5 TIMES

GTB MEXICO, Mexico / FORD MOTOR COMPANY MEXICO / 2018

MP3 Original Language
MP3 Original Language
MP3 Original Language

Overview

Entries

Credits

Overview

Description

A nasty comment becomes less impactful as airbags begin to absorb the impact. Just the same way Ford's inflatable seatbelts work: they reduce up to 5 times the impact.

Similar Campaigns

7 items

The Last Mile

JOHANNES LEONARDO, New york

The Last Mile

2020, VOLKSWAGEN

(opens in a new tab)
MUGSHOTS

GTB MEXICO, Mexico

MUGSHOTS

2018, FORD MOTOR COMPANY MEXICO

(opens in a new tab)
Fair Play

OGILVY CAPE TOWN, Cape town

Fair Play

2018, VOLKSWAGEN

(opens in a new tab)
Seven Sumo

HAKUHODO KETTLE, Tokyo

Seven Sumo

2016, TOYOTA

(opens in a new tab)
MAKE LIGHT WORK OF EVERY TOW

BLUE HIVE, Toronto

MAKE LIGHT WORK OF EVERY TOW

2016, FORD

(opens in a new tab)
MERCEDES-BENZ

MILLA UND PARTNER AGENTUR & ATELIERS, Stuttgart

MERCEDES-BENZ

2010, MERCEDES BENZ

(opens in a new tab)
TOYOTA COROLLA

SAATCHI & SAATCHI LOS ANGELES, Los angeles

TOYOTA COROLLA

2002, TOYOTA

(opens in a new tab)