Spikes Asia
HAKUHODO KETTLE, Tokyo / TOYOTA / 2016
Overview
Entries
Credits
Background
Toyota launched the new Prius on December 2015, incorporating 4 innovative safety features. However, Safety functions are highly competitive issues in the Japanese car market and it’s difficult to differentiate them between car brands. Our task is to make “Toyota Safety Sense” understandable and familiar with a human touch for potential target customers who are not interested in these technologies.
Description
The city of Los Angeles is thrown into an uproar by the sudden appearance of mysterious wrestlers! An entertaining new movie which surprises us with laughter, showing seven SUMO wrestlers thundering through the city with their huge bodies bouncing.
Execution
The city of Los Angeles is thrown into an uproar by the sudden appearance of mysterious wrestlers!
The mismatch between the entertaining new movie and the cool music which surprises us with laughter, showing seven SUMO wrestlers thundering through the city with their huge bodies bouncing.
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