Everything we do is music. Every song we listen to, every artist we love, every website we frequent, and tweet we send. This campaign imagines how music defines us - and artists who create it.

By partnering with a wide range of contemporary artists, we were able to discover the unique emotions of Grammy artists and their songs.

Over 400 people tweeted lyrics to our #singmytweet feed. The event was retweeted to over 600 Twitter followers.