GRAMMY Amplifer, a social music discovery platform that gives

emerging talent a chance to be heard by a panel of musical icons.

Powered by Soundcloud, Amplifier lets musicians share their

original tracks for fans to “amplify” on social networks. The most

amplified tracks qualify to be tweeted out by artists like RZA, Ozzy

Osbourne, Kaskade, and Linkin Park. Helping the next generation

of potential GRAMMY winners connect with a larger audience.

Fans could listen to music, amplify tracks via Twitter and Facebook,

and rally their followings to help them get their tracks heard by the

Amplifier curators. Each curator picked a track to share with their

own followings, helping expose emerging talent with millions of fans

worldwide.

By showing that the GRAMMYs stand for music above all, The

World Is Listening resonated with musicians and fans like no

previous GRAMMY initiative. GRAMMY Amplifer received more

than 6,000 entries, with nearly a million “amplifies” and almost 60

million total social impressions. #theworldislistening had more than

207 million impressions from more than 17,000 unique mentions.

28 million people tuned into the awards telecast, the GRAMMY’s

second-best ratings since 1993. The show received a total of 18.7

social media mentions, second only to the Super Bowl.