Cannes Lions
NET#WORK BBDO, Johannesburg / SOUTH AFRICAN BROADCAST CORPORATION / 2007
Overview
Entries
Credits
Execution
The 5FM jobsaver is a software application that was sent to the 5FM mailing list, a few days before an upcoming midweek party. All you need to do is install, angle your back to the door, place your hand on the mouse and click go. The 5FM Jobsaver automatically ‘types’ memos, ‘checks’ spreadsheets, ‘browsers’ pie charts and ‘sends and receives’ emails – helping you catch up on much deserved rest.
Outcome
Due to the viral nature of the programme, it reached a much larger audience then anyone could have anticipated. It boosted midweek concert attendance and the programme itself has become somewhat of a running joke in office environments around South Africa.
Similar Campaigns
12 items