What do you have in common with any given stranger, in any given country? According to a study by the data scientists at Netflix, the shortest distance between any two strangers might be...Netflix. That’s because every one of their 130 million members around the globe have at least 6 shows in common with each other. Our outdoor campaign took this global insight to a highly personal level. Through super-contextual placements in bars, airports, coffee shops, and public transit, we created a headline-driven campaign around insider references specific to the city and location of the media. With the challenge of representing Netflix’s thousands of shows, we solved it by creating a character comprised of six slices of notable Netflix personalities making the tagline and CTA “Find Yours” mean even more.