Cannes Lions
GOODBY SILVERSTEIN & PARTNERS, San Francisco / NBA / 2012
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The NBA has been around for 66 years and it’s never been bigger. On the court, the plays and players are getting bigger every season. Across the globe, one billion fans are following the action. Tasked with highlighting the outsized feel of the current game, we settled on a very overt way of showcasing the idea of “Big”.
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