People love to talk over a cup of coffee. And in an election year, they especially love to talk politics over coffee. 2012 was a presidential election year and the perfect time to give them something to talk about, and in the process make 7-Eleven coffee America's cup. By creating 7-Election, each cup of 7-Eleven coffee not only gave you the freedom to make your coffee exactly like you like it, but also gave you a chance to vote for your candidate in the most delicious way possible.

We proved that 7-Eleven coffee had something to say and people were beyond eager to say it.

• 489,512 visits to the site

• Over 346,277 visits to results page

• Over 1 billion PR impressions

• Over 279 million paid media impressions

• Most importantly, we accurately predicted the next president of the United States for the 4th time in a row.

By putting the candidate's names on the cups, we made 7-Eleven coffee stand for something – Democrat, Republican or Undecided. We gave customers the ability to wear their candidate on their sleeve...well, their coffee sleeve.