Cannes Lions
LOPEZ NEGRETE COMMUNICATIONS, Houston / DR. PEPPER / 2010
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A US Hispanic market music video for 7UP based on the theme “Sevenísima,” a creative term that personalized the 7UP brand, giving it energy, effervescence and a youthful, feminine, Latin flavor. “Sevenísima” positions 7UP as the soft drink for vibrant, natural, bilingual/ bicultural Latina women.
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