Cannes Lions

7UP SOFT DRINK

Y&R, San Francisco / CADBURY / 2008

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Description

In this spot, a young woman discovers that her garden has been nibbled to bits during the night. Horrified at the thought that her 7UP may have met a similar fate - it has 100% natural flavors, after all - she rushes to her refrigerator, only to find that her worst fears have been realized. A loud, carbonation-induced belch identifies a mischievous rabbit as the culprit.

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