Cannes Lions
UM, Istanbul / COCA-COLA / 2012
Overview
Entries
Credits
Execution
For the 125th anniversary of Coca-Cola, our strategy was to make everyone share their happy moments in this holy month. Istiklal Street is the most crowded street of İstanbul so we made a visual feast -including specific Ramadan elements- on a building which has the widest side to İstiklal St.
We used 'projection mapping' method, which combines all elements of design and visuality on this wall and by this way people had chance to take and upload their photos and see them on wall.
Outcome
After these programs, our hashtag, #cikisinicinden, became #1 on the “Turkey Trending Topic” list23,216 viewers were involved our poll.More than 5,000 tweets with our hashtag during the programme.Media first project; integrated social media and TV.
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