Bullying knows no age, gender, or race. Our creative idea was to build a community of fans, press, and celebrity supporters who would join us from the early stages of fundraising, through the film's production and distribution, and ultimately on our journey to create positive change by lobbying for the first Federal anti-bullying bill known as the Safe Schools Improvement Act.

We executed our vision in many ways - not only did we successfully create a full-length documentary that was released theatrically and digitally, we developed content around the film including:

-a desktop and mobile website that allows people to stand up to bullying by contacting Congressmen and women via Facebook, Twitter, Phone Call, and Email to encourage them to support the first Federal anti-bullying bill

-a social movement around #ImWithLizzie

-shareable content around the film including inspirational posters, animated content, celebrity videos

Tier 2:

FRONT PAGE COVERAGE on Yahoo!, MSN, Huffington Post, iTunes, Coverage in key digital outlets - Variety, The Hollywood Reporter, CNN, The NY Times, The LA Times, and more, Coverage by key U.S. broadcast outlet ABC Nightline and popular daytime TV shows The View, Dr. Oz, and Access Hollywood, International broadcast and digital coverage in over 12 countries, 9 festivals, 10 awards won including Best Documentary at Michael Moore’s Traverse City Film Festival and Spirit Award at Geena Davis’s inaugural Bentonville Film Festival, 93% Critics Score, 98% Audience Score on Rotten Tomatoes, Academy Awards qualifying campaign

Tier 3:

2.4 Billion global impressions, $12MM earned media, 2000% growth in Lizzie’s social media following, 120% of Kickstarter goal funded, 209 Congressional co-sponsors for first Federal anti-bullying bill - our efforts helped the bill reach a record high since its introduction 8 years ago, Global broadcast deal with the National Geographic Channel.