Cannes Lions
GLOBO, Rio De Janeiro / GLOBO TV / 2015
Overview
Entries
Credits
Execution
We chose to mix live-action shooting (with a 6k camera and a drone), 3D sets, chromakey and post-production effects to reach a visual intensity that introduces the plot accordingly. The black and white contrast, the weird angles and surreal perspectives aim to represent the aggressiveness of the storytelling and the complexity of the character.
Outcome
"Dupla Identidade" reached record audience during it's first season, with more than 22.4 million Brazilians tuned into each episode. And, above all, Globo is now
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