Cannes Lions

A BROCHURE MADE ENTIRELY WITHOUT ENERGY

LEO BURNETT LISBOA, Lisbon / EDP / 2014

Awards:

1 Shortlisted Cannes Lions
Case Film
Case Film
Supporting Images
Supporting Images
Presentation Image
Supporting Images
Supporting Images
Supporting Images
Presentation Image
Presentation Image
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Overview

Entries

Credits

OVERVIEW

Description

The EDP Foundation provides energy access to poor, non-electrified communities, across Africa and South America.

To present its projects, EDP Foundation asked us to make a simple brochure. But instead of using macs and printers, we put ourselves in the place of those people and made it under the same conditions. From designing to printing it in large quantities, everything was made without electricity.

Even the process was recorded manually: its making of was shot in 35mm and the photos were taken with a reflex camera. At last, people could see the entire project at a2ebrochure.com.

Execution

What better way is there to illustrate the importance of electricity in our lives than by taking it away completely? If we wanted people to actually see how hard it is to live without electricity, we would have to do more than just say. We needed to prove it. And that’s what we did with this off-grid brochure.

Outcome

In the end, EDP Foundation got much more than a new brochure to present their work. They started a conversation and made people think about the millions of people that live without any access to energy around the world (almost 1/5 of world's population). Quoting one of the several publications about it: “How many of the things that you have done today would have been possible without electricity?” (Yatzer)

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