Cannes Lions
MSTF PARTNERS, Lisbon / EDP / 2016
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The idea emerged from a very simple premise: is there any energy greater than that born from a great love story between a man and a woman?
We tell the story of a love that starts when the protagonists are 7 years old (1983) and unfolds until they are both nearly 40 (now in 2016). A love that starts with a flash: a flash of lights. Through lights switched on and off, we accompany these 2 children as they grow and mature. Each flash of light to each other builds a stronger relationship.
We feel involved with this friendship that grows and turns into love. We feel that this story could be ours.
Like the energy of EDP, human energy also has not end, is renewed in each love story, in every family, in every home.
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