Cannes Lions

A child is missing

Y&R MADRID, Madrid / ACNUR/UNHCR - THE UN REFUGEE AGENCY / 2017

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Overview

Description

Use of familiar loudspeaker announcements at public places like shopping centers, train stations or airports every time a child goes missing, in an unfamiliar and repetitive way.

Execution

The action took place simultaneously in three public places on 18/03/17.

It was later mentioned on media and used on-line with a video

Outcome

In addition to the in situ signatures, the amount of signatures supporting #conlosrefugiados on the UNHCR ACNUR's website increased by 35% . And it keeps growing.

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