Cannes Lions
Y&R MADRID, Madrid / ACNUR/UNHCR - THE UN REFUGEE AGENCY / 2017
Overview
Entries
Credits
Description
Use of familiar loudspeaker announcements at public places like shopping centers, train stations or airports every time a child goes missing, in an unfamiliar and repetitive way.
Execution
The action took place simultaneously in three public places on 18/03/17.
It was later mentioned on media and used on-line with a video
Outcome
In addition to the in situ signatures, the amount of signatures supporting #conlosrefugiados on the UNHCR ACNUR's website increased by 35% . And it keeps growing.
Similar Campaigns
12 items