After the first case of Ebola arrived in Spain we lived through many days of uncertainty and fear. However, that was nothing compared to the fear being felt by thousands of children orphaned by Ebola in East Africa.

At UNICEF we wanted to take action and conquer this fear by generating a rebound effect: we wanted to give Ebola a good scare.

In order to sensitize ordinary people we installed a screen in a bus shelter that could be activated by an SMS receptor.

On the screen passers-by could see a child’s face with his eyes closed and the printed request for help to be sent by SMS. As soon as the SMS was sent the child’s eyes opened wide, and he thanked them for their support.

We filmed people’s reactions with hidden cameras and later edited them into a moving video that we shared on UNICEF’s social network.

The action became the most seen and most shared campaign in the history of UNICEF Spain.

- More than 3millions views in 5 days.

- 236,039 messages of solidarity.