Cannes Lions

TIRE SERVICES

DDB UK, London / KWIK-FIT / 2010

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Kwik Fit is a UK automotive service and repair company that has built its name primarily through its tyre changing service. Recently the campaign has used the tag line ‘You’ll Be Amazed at What We Do’ so we thought, what would be the most amazing thing that Kwikfit could do? How about creating a viral with the most powerful man on earth giving a rousing endorsement for their tyre changing service.

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