A sticker on a Smart car, simulated the white strip on the side of the car in "Starsky&Hutch". Other stickers on an A-Class, looked like bullet holes, as in the film "Bonnie&Clyde". And another sticker in pure Tarantino style, created the effect of blood all over the outside of the car.

This campaign meant that all the mass media covering these festivals mentioned these actions, with the consequent free advertising.