Cannes Lions

A Girl in School

OGILVY & MATHER MUMBAI, Mumbai / DAINIK BHASKAR / 2016

Film

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Overview

Description

Set in rural India, we see a man pulling his daughter out of her school. He does do want his daughter to continue her education. The entire class runs out and a tug-of-war follows between the father and the kids. Seeing the kids' determination, the father gives in. The kids win. We hear the philosophy of Dainik Bhaskar newspaper, "Stay stubborn. Change the world".

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