Cannes Lions
OGILVY & MATHER MUMBAI, Mumbai / DAINIK BHASKAR / 2016
Overview
Entries
Credits
Description
Set in rural India, we see a man pulling his daughter out of her school. He does do want his daughter to continue her education. The entire class runs out and a tug-of-war follows between the father and the kids. Seeing the kids' determination, the father gives in. The kids win. We hear the philosophy of Dainik Bhaskar newspaper, "Stay stubborn. Change the world".
Similar Campaigns
12 items