The recent gang rape of a young Indian woman has brought the entire nation together with a single belief - change must begin at the level of individuals.

To aid this belief, the film arms people with a single syllable - Na (Na means No in India's national language).

Several ‘Na’s together form the tune of ‘Saare jahan se accha’ - India’s most endearing patriotic song which means 'In the whole world, there’s no place like India.'

Thus, the brand, a Daily Newspaper, acts as a beacon of hope when a nation’s faith is most vulnerable.