A Life in Sound is a short film directed by an Emmy award-winning director, that follows a woman dancing as she moves through different phases and milestones of her life while listening to a wide variety of songs and interviews that each have a unique place on SiriusXM.

The film aims to emphasise on the breadth and depth of audio experiences available on the audio entertainment service. By showcasing a life in sound, the creative highlights how SiriusXM brings listeners closer to what they love and what moves them throughout their lives.

The soundtrack is comprised of multiple elements that reflect every stage of our hero’s life, from beginning to end. The powerful and emotive selection included 7 licensed music tracks, music composition and spoken word from SiriusXM hosts as well as original and recorded sound design.

From joyful childhood ‘Paint the Town Red - Doja Cat’, to raging teenage hormones with ‘Roots - Sepultura’, into sexuality and self expression ‘Trenches - Benny Page’, freedom and an inner confidence with ‘Inferno - Carl Cox’, heartbreak and pain with ‘Laura - Bat for Lashes’, the loss of youth and finding happiness in the sadness with ‘Back To Life - Soul II Soul’, and finally to the acceptance of the end with ‘Bright Horses - Nick Cave’.

A beautiful, powerful ode to life’s rich tapestry of emotions and experiences, delivered to us through the magic of music and dance. A reflection of the SiriusXM experience

The goal of the film was to transform the brand for a young, more diverse digitally connected generation, with the help of high impact media moments like the Oscars, the film received 323M paid impressions within 5 weeks, resulting in 1.6M earned social impressions and a 20X emotional lift in JOY.

Younger Gen Z and Millennials audiences reported a 38% increase in positive brand impression, calling the film modern, fun and cool. 32% felt a stronger personal connection to SiriusXM after watching the film. “This is LITERALLY my life… hip-hop childhood, heavy metal adolescence and chill/soft/emotional adulthood. And she has locs by the end! This is so real.”

By shifting the brand perception, we’ve driven a lift in site traffic, with a 1.72% site visit rate from paid OTT/OLV placements, outperforming all historical performance metrics by 9x.