Cannes Lions

A Mother's Nature

SMUGGLER, Los Angeles / PROCTER & GAMBLE / 2022

Film
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Mothers teach lessons of love that give their children the courage to do good and be kind. They lead by example, standing up for others and acting with compassion, even when it’s hard. And although their message doesn’t always seem like it’s getting through to their children –– it is. Because eventually, these children grow up to be adults whose first instinct is not to hate one another, but to lead with love.

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