Cannes Lions
GOOGLE, New York / GOOGLE / 2020
Overview
Entries
Credits
Background
As guests entered the exhibit, they were outfitted with a specially made wristband that measured specific physical and physiological responses. They then visited three rooms incorporating unique design experiences including furnishings, artwork, colors, textures, lighting, sounds, and scents, created in consultation with the International Arts + Mind Lab at Johns Hopkins University, Brain Science Institute. At the end of the exhibit, guests received a customized “water color” visualization / report suggesting which space they felt “most comfortable” or “at ease” in based on their real-time physiological responses.
Incorporating neuroaesthetic principles, the exhibit also includes Google’s thoughtfully designed hardware products and specially curated Muuto furnishings, as well as interior and architectural designs by Reddymade.
Google’s exhibit showcases our unique responses to the world around us and the sensory experiences we all encounter on a daily basis. A Space for Being continues the conversation into how human-focused design can impact our well-being.
Idea
How can we show the impact and importance of our surroundings on our physical well being?
Strategy
Over a year long period we developed custom technology and sensors with the International Arts + Mind Lab at Johns Hopkins University to measure specific physical signals and responses to physical environments. We also built a full scale 6000 square foot prototype of our installation in Mountain View, California. Once on the ground in Milan, we built the 6000 square foot space complete with custom furniture, textures, sounds, scents, colors, music and more that the band could measure each visitors response to the physical environments and aesthetic experiences.
Execution
Over a year long period we developed custom technology and sensors with the International Arts + Mind Lab at Johns Hopkins University to measure specific physical signals and responses to physical environments. We also built a full scale 6000 square foot prototype of our installation in Mountain View, California. Once on the ground in Milan, we built the 6000 square foot space complete with custom furniture, textures, sounds, scents, colors, music and more that the band could measure each visitors response to the physical environments and aesthetic experiences.
Outcome
As guests entered the exhibit, they were outfitted with a specially made wristband that measured specific physical and physiological responses. At the end of the exhibit, guests received a customized “water color” visualization / report suggesting which space they felt “most comfortable” or “at ease” in based on their real-time physiological responses in a beautiful watercolor mark.
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