SK Telecom launched ‘Power of Connection’ campaign to claim the new value of connection beyond conventional telecommunication service connecting person to person merely.

While looking for a story of partnership which could deliver the value of connection more emotionally, we found out SK Telecom is supporting Korea Adaptive Ski Association.

The story that the Korean national visually-impaired alpine skier who flies at a speed of approximately 100 km without recognition even poles on a ski slope relies only on the guide runner by building close relationship expressed the value SK Telecom would like to claim well. Moreover, it moved Korean people’s heart who were tired of severe competition and conflict being rampant in the society.

The film was edited by cross-cutting technique from the dynamic competition scenes of two players to training with SK Telecom’s technologies in order to highlight their story more sincerely.