February 17 2024, Riyadh, Saudi Arabia, will go down as a historic day in the world of Boxing.

Because not since the late 90s has there been a matchup of this magnitude. Where two undefeated Champions battle to become the Undisputed Heavyweight Champion of the World with a historic 4 title belts on the line. It’s a fight the world has been eager to see happen since forever. And now it’s finally happening, not in Las Vegas or the O2 Arena, but at the Kingdom Arena in Riyadh.

Riyadh Season needed an epic promo video befitting the scale of the event to drive Pay Per View subscriptions, boost ticket sales, and put Saudi on the map for hosting world-class boxing events.

A custom-composed cinematic soundtrack was crafted to evoke a sense of grandeur and scale, enhancing the drama and building anticipation for the unfolding narrative. As the film progresses towards its climax, the music intensifies, gathering momentum to heighten the emotional impact. Combined with intricate sound design and voiceover, this auditory experience creates an unparalleled immersive atmosphere for the audience.

To make it all happen, the music composer and sound designer teamed up with two musicians: one to craft the classical pieces that bookend the film, setting the tone at the start and building to a crescendo at the end, and another to produce the electronic segment that heightens the intensity in the middle. The composer's skillful efforts were pivotal in seamlessly blending these elements into a cohesive and beautiful composition.

In less than 48hrs:

46M Reach

39M Views

720K Engagement