Cannes Lions
HAPPY F&B, Gothenburg / GOTEBORGSTRYCKERIET / 2017
Overview
Entries
Credits
Description
A generously sized wall calendar shows there are two sides to any year – one a source of joy, the other a poignant reminder of those less fortunate than you.
It all depends on how you display it.
Pointing out historical events, happy and sad ones, we inspire and add a little bit more than the regular calendar.
Execution
The calendar has an eye catching format (500 x 700 mm). It adds something to any room. It has a minimalistic, yet colourful, design – based on the visual identity of Göteborgstryckeriet. Our grid is simple, and the main idea is to highlight certain events and days. We made extensive research to find interesting or unusual facts from our own time and historical times. It has resulted in a numerous short texts, often with a humorous twist. Each event is printed with a fluorescent ink.
Outcome
The calendar was an immediate success. Due to an enormous demand, it was out of stock in less than a few days. Göteborgstryckeriet have already received inquiries about next year's production.