With Göteborgstryckeriet's help, you can customize your packaging – play with shapes, colours and printed effects. To inspire potential clients, we created a family of boxes. A set of different characters, expressive yet minimal in their design (to not limit the imagination of what can be done).

The hexagon shape comes from Göteborgstryckeriet's logo, and the faces are made with the identity font. With a minimum of design elements the message is clear: There is no need for standard looking packaging – add some character!

This project works both for the moment and in the long run. Göteborgstryckeriet will use the characters in many different ways – so far, in every context they have been used, they have created a lot of attention. Instant and efficient conversation pieces.