Our :75-second narrated story begins with a flower inflating to illustrate “the world is filled with air”. As the camera pulls back, we reveal a world in which everything is inflatable.

We then pan to our hero, a man who has COPD (Chronic Obstructive Pulmonary Disease). He is walking onto a dock on a lake with his wife. He is short of breath and not keeping up with his wife. His sympathetic wife immediately stops with him.

The scene transitions to frames that describe ANORO ELLIPTA.

The story transitions to a point in the future where our hero and his wife are taking part in age-appropriate activities.

We see the couple taking a drive together in a convertible car. They enjoy a drive through farm country, continue driving through the Redwood Forest, and stop to have lunch at a picnic table. We then see them in San Francisco where they take pictures of the Golden Gate Bridge and ride a trolley together.

The story ends with the couple on the trolley where the wife gives her husband a kiss on the cheek, and then transitions back to the opening scene with the flower and a close-up of ANORO ELLIPTA.