To reach maximum attention we didn’t make the posters bigger but shrank them to a minimum – and conquered places you cannot find in media-schedules. A promotion team placed them in bars and restaurants near lakes and rivers, where insects are especially annoying. They searched for little chinks in toilets and corridors, turned them into emergency exits and gave insects a fair chance to fly. Additionally cards with stickers were given to passer-bys.

People helped to spread the eye catching green stickers all over the city and during the promotion period the website had 53% more visits.