Cannes Lions

A3 TDI

VENABLES BELL & PARTNERS, San Francisco / AUDI / 2010

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How do you talk about the green car of the year in a time where everyone is feeling bombarded by the green movement? What if we changed the conversation about being green to one that rings true? Because if there’s one thing we can all agree on, it’s that being green can be complicated. For “Green Car” we created a new division of law enforcement, the Green Police, to show the paranoia and confusion that comes with proper green behavior. The spot consists of several scenarios where people are being busted for various green infringements. Finally the Audi A3 TDI, Green Journal's 2010 Green Car of the Year, escapes the stronghold of the Green Police leaving the confusion behind. To reinforce the idea further, we got Cheap Trick to rerecord their hit song about paranoia “Dream Police” as “Green Police.”

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2014, AUDI

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