Cannes Lions

A6 AVANT

BBH, London / AUDI / 2012

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Description

A nimble metallic hummingbird effortlessly flits through surreal forests and fields made up of of roadside furniture such as traffic cones and road signs, demonstrating how the new A6 Avant has a unique aluminium and steel construction, making the car lighter, more agile and more fuel efficient as well as being fun to drive. The aluminium bird was the perfect metaphor to demonstrate this.

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