We started with an existing AAMI TVC. We invited viewers to like the AAMI Facebook app, for the chance to be digitally inserted into the ad. The re-booted ‘Facebook’ TVC aired Australia-wide. 80 lucky winners saw themselves broadcast across the country. Facebook on TV. A unique social media experience.

3,100 Facebook likes for AAMI in 2 weeks.4,010 stories created on people’s news feeds from AAMI Facebook.13,119 Facebook app page views.141,247 viral reach (number of people who saw AAMI content via friends sharing on Facebook).2,485, 868 total reach (number of people that saw something to do with AAMI Facebook online).