It’s always a challenge to talk about loans and investments online in an interesting and innovative way. To demonstrate Abbey’s simple and friendly approach to finance we developed a series of banners showing how getting a loan is simple, even if the things you might use the loan for can be quite unusual. When the user moves the cursor over the banner, the man waiting in a bleak train station jumps into a dazzling tropical sea. Displayed in lifestyle and personal finance sites, it’s highly attractive and simple, keeping away from the commonplace financial services communications on the web.