The ABSOLUT CUT site is an interactive experience, where you explore four scenarios loosely based on the idea of evolution.

Each scenario contains characters reflecting a world that is naturally changing. As you explore the site, you are asked to contribute ideas and stories of your own, with the best ideas being added to the ever evolving site. The site employs a tone of voice that is at once poetic and irreverent. The intention is to explore the central theme of evolution while also de-bunking it through humour. The result is an entertaining web experience, which embodies the product in a unique way.

Target Group: Young urbanites, male and female Objective: Launch and establish the brand as a super premium RTD brand.